Client names withheld by preference; described by sector. Each ran a full delivery cycle — build, live-call QA, client review, iteration.
Enquiries from seniors and their adult children arrived across WhatsApp and web chat, mixing Tamil and English freely. The team needed warm, patient qualification — budget, location, intent — without a human on every first touch.
Designed the full persona and conversation system — empathy-first flow, budget-based routing across four project tiers, objection and competitor handling, CRM write-back of name, relation, intent, budget and visit slot — deployed across WhatsApp and web with automated visit confirmations.
Outcome — Markedly faster lead qualification. The client ran structured QA against real call recordings and returned line-level feedback that shaped the next iteration.
Social-media leads for overseas job and study programs needed eligibility screening and routing to the right human expert — while fully handling the sales conversation for language-course leads, in natural Tanglish.
Designed a dual-path agent: triage-and-handover for complex programs, and an end-to-end qualification and sales flow for course leads — with mandated CRM capture, disqualification rules, and WhatsApp registration handoff.
Outcome — Delivered through a live client demo cycle with recorded calls and transcripts; the client returned detailed QA that shaped v2.
Callers — home cooks, chefs, first-time buyers — needed product, recipe and cooking guidance in warm colloquial Tamil, with a hard line: never guess pricing or bulk terms, always escalate cleanly.
Designed a brand-grounded persona over a structured knowledge base, caller-type branching, and credibility cues used only when trust is questioned — so the agent reads as a person, never a catalogue.
Outcome — Used as a showcase demo; the clearest expression of brand-voice and multilingual craft in the portfolio.